The telecom industry is undergoing a paradigm shift where calls and messages are increasingly made over the Internet (using VoIP – Voice over Internet Protocol). In recent years, this transition has accelerated as VoIP communication has become possible using mobile devices. Key drivers behind this development are smartphones with increasing computing power, high-speed wireless networks and global distribution via App Store and Google Play. It is estimated that over 1 billion people will use mobile VoIP as their main means of communicating by 2017 (Juniper research), which equates to a 63% market CAGR.
This market development has led to the emergence of so-called OTT (Over The Top) operators that are rapidly taking market share from the incumbents. OTT operators can with very limited investments establish operations with a global reach.
The Zaark solution is based on mobile VoIP (mVoIP) which is an extension of Voice over Internet Protocol (VoIP). VoIP technology makes it possible to use the Internet as carrier of calls and messages in lieu of the traditional telecom networks (PSTN). There are different standards for VoIP calls but the most common is Session Initiation Protocol (SIP) which is what the Zaark solution utilizes.
The mobile VoIP market has displayed strong growth and a compounded annual growth rate of over 60% is expected the coming years. Key drivers behind this development are the emergence of smartphones with increasing computing power combined with high-speed wireless networks (e.g. WiFi, LTE, 3G, EDGE).
Mobile VoIP introduces a new way of calling which has become well received and the technology has reached a point of maturity where it is also suitable for business use. There is a general view that mobile VoIP will change how we communicate and Juniper Research has estimated that over 1 billion people will use mobile VoIP as their primary means of communicating by 2017.